New Year, New Me, New LinkedIn
Forward from Andrew Edwards, co-founder of designACE
Hey there, it’s Andrew from designACE!
A while back, I found myself scrolling through LinkedIn late one evening. It wasn’t planned—I’d just finished an audit for a client and wanted to clear my head. What caught my eye wasn’t a big-name executive or a flashy post. It was a profile, completely under-utilized, belonging to someone with a wealth of experience but no idea how to showcase it.
They had an impressive career, a strong network, and great results to their name, but you wouldn’t have known it from their headline or about section. It was the professional equivalent of leaving the lights off in a shop window.
That moment stuck with me because it reminded me of how much opportunity LinkedIn holds—and how much is lost when we don’t treat our profiles as the dynamic tools they are.
This year, LinkedIn’s new features make refreshing your profile easier than ever. If you’re ready to turn your profile into a powerful magnet for connections, collaborations, and opportunities, let’s dive into how to make the most of these updates.
-ACE
Co-founder, designACE
Say hi on LinkedIn
Refresh Your LinkedIn Profile for 2025
🖋️ Craft a Headline That Captures Attention
Your headline is your elevator pitch—it’s what hooks people into learning more about you. Think beyond job titles and focus on what makes you unique. For example:
Instead of “Sales Manager,” try:“Driving Revenue Growth | Helping SaaS Startups Scale with Proven Sales Strategies.”
With LinkedIn’s AI-powered headline suggestions, you can fine-tune your headline to reflect trending keywords and maximize visibility.
📜 Maximize the Expanded About Section
The updated 3,000-character limit for the About section allows you to craft a narrative that’s as engaging as it is informative. Use this structure:
Who You Are: Hook readers with a strong opening. For example:
“As a marketing strategist with over 15 years of experience, I specialize in creating campaigns that convert.”
What You Do: Back up your expertise with numbers. For instance:
“Led 20+ successful campaigns, increasing client revenue by 35% on average.”
Why It Matters: Show the impact of your work.
“I help businesses connect with their audience through data-driven storytelling.”
Call to Action: End with an invitation.
“Let’s connect if you’re ready to create meaningful and measurable marketing strategies.”
Use LinkedIn’s storytelling tips to make your narrative more impactful.
🎨 Transform Your Banner into a Visual Showcase
Your banner is the first thing people see—it should tell a story at a glance. With LinkedIn’s interactive banner feature, you can make it actionable by linking to your portfolio, case studies, or scheduling page.
Add a tagline like: “Helping Businesses Thrive Through Strategic Marketing Solutions.”
Include visuals that reinforce your professional brand, such as awards, logos, or key metrics.
📹 Add a Cover Story to Personalize Your Profile
LinkedIn’s Cover Story feature allows you to create a 30-second video introduction. Use it to:
Share a quick summary of your expertise.
Highlight a career milestone or key skill.
End with an engaging call to action.
Think of this as your opportunity to make a strong first impression—without ever saying a word.
💡 Use Analytics to Guide Your Strategy
The new LinkedIn Analytics dashboard provides valuable insights into who’s engaging with your profile. Use these insights to:
Tailor content to industries or demographics that view your profile the most.
Identify which posts resonate and refine your messaging accordingly.
Experiment with post timing to increase visibility and engagement.
Why Refreshing Matters
Your LinkedIn profile is more than a digital placeholder; it’s a tool to build connections and create opportunities. With these features, you can turn it into a story that resonates, a window that invites, and a platform that drives action.
The best time to revamp your LinkedIn? Now.
Let designACE Help You Revamp Your Profile
At designACE, we specialize in helping professionals unlock LinkedIn’s potential:
Free LinkedIn Audit: Get actionable insights on where your profile shines and where it can improve. Book your audit here.
LinkedIn Scorecard: Discover how your profile measures up and uncover areas of opportunity.
Managed Services: From strategy to execution, we’ll handle the updates so you can focus on growing your network.
2025 is the year to own your LinkedIn presence. Let’s make your profile work as hard as you do.
