How to Build Your LinkedIn Company Page Following: A Fun & Sparkling Guide
Forward from Andrew Edwards, co-founder of designACE
Hey there! It’s Andrew from designACE, and I totally get it—growing your LinkedIn Company Page can feel like a huge task. But trust me, it doesn’t have to be overwhelming. At designACE, we’ve had our fair share of LinkedIn challenges, and over the years, we’ve learned a few tricks to turn a page into a thriving space where followers don’t just exist—they engage, connect, and help grow your brand.
I’m here to share what’s worked for us and our clients. These strategies are fun, effective, and most importantly, they keep your LinkedIn presence authentic and connected. If you’re ready to take your page from just "there" to "buzzing with activity," then this guide is for you.
Let’s dive in, have some fun, and watch your page light up with engagement!
-ACE
Co-founder, designACE
Say hi on LinkedIn
Growing a LinkedIn Company Page following doesn’t have to be a daunting task. By implementing a few strategic steps, you can turn your page into a dynamic community filled with engagement and meaningful connections. This step-by-step guide is designed to help you build a lively and active following while keeping the process enjoyable and stress-free.
🎯 Make It Easy to Follow You Everywhere
🔸Add the LinkedIn “Follow” Button: Adding a LinkedIn "Follow" button directly to your website increases your page’s accessibility, making it easier for visitors to connect with you instantly.
🔸Link in Emails and Newsletters: Another simple way to grow your following is by including a link to your LinkedIn page in your emails and newsletters. This keeps your LinkedIn presence front-and-center in all your communications, ensuring that your audience can easily find and follow your page.
🔸Promote on Other Social Channels: Hootsuite emphasizes the effectiveness of cross-promoting your LinkedIn page across platforms like Twitter or Instagram. By doing so, you can draw followers from other social media platforms who are already interested in your brand.
🗣 Engage with @Mentions and Hashtags
🔸Tag Relevant People: LinkedIn’s algorithm tends to prioritize posts that include tagged mentions, especially when partners, clients, or employees are tagged in your posts. This increases the visibility of your content, often resulting in a broader reach and higher engagement.
🔸Use Hashtags to Connect: Using popular or niche hashtags strategically allows your posts to join broader conversations. By engaging with these conversations, you can make your content more discoverable and connect with new audiences.
🔸Engage in Hashtag Feeds: Sproutsocial shows that interacting with popular hashtag feeds by commenting or reacting to posts boosts visibility for your page. This interaction helps attract attention from users who are already interested in similar topics, increasing engagement with your page.
📊 Dive Into Your Analytics
🔸Monitor LinkedIn Analytics Regularly: Reviewing your page’s analytics regularly allows you to identify which posts perform best with your audience. LinkedIn Analytics provides insights that help you refine your strategy based on real-time data about your content’s performance.
🗓 Post Consistently (and Keep It Fresh!)
🔸Share Relevant and Trending Content: Maintaining a regular posting schedule helps keep your audience engaged. Consistency is important, but mixing in trending or industry-relevant content ensures that your page remains interesting and up-to-date.
🔸Ask Questions: Posing questions in your posts encourages audience interaction, sparking conversations that can lead to more engagement. Sprout Social highlights the importance of asking thoughtful, open-ended questions to encourage deeper discussions with your audience.
🔸Include Videos: Videos are a powerful tool for building connections with your audience. Short, authentic videos that showcase your brand’s personality often resonate more with followers, driving higher engagement.
🚀 React and Comment Regularly
🔸Engage in Community Conversations: Regularly reacting to and commenting on posts within your hashtag community helps build relationships and keeps your company page visible. Engaging in discussions also signals that your page is active and approachable, fostering loyalty among your followers.
🔥 Bonus Tip: Keep the Momentum Going!
🔸Celebrate Milestones and Company Achievements: Sharing company milestones, project completions, or employee highlights helps humanize your brand and keep followers engaged. Regular updates that showcase your brand’s achievements and culture give followers a reason to stay connected.
Ready to Grow Your LinkedIn Following? 🌟
Now that you have these actionable strategies, it’s time to start implementing them and watch your LinkedIn Company Page thrive. Whether it’s growing your engagement or connecting with the right audience, these steps will set you up for success.
📩 Ready to take your LinkedIn presence to the next level? Start by downloading our LinkedIn Company Page Growth Checklist here.
If you’re ready to take your LinkedIn presence to the next level, book a free LinkedIn audit with us at designACE, and let’s get started on boosting your brand. Book your free audit here.
Boost your LinkedIn presence and stand out in your field!
