Forward from Andrew Edwards, co-founder of designACE 

Hey there, LinkedIn enthusiasts!

Andrew Edwards here, co-founder of designace.ca. With 40% of LinkedIn's monthly active users visiting the platform daily, it's evident that LinkedIn is becoming an integral part of people's routines. Furthermore, 80% of B2B leads generated on social media come from LinkedIn, underscoring its immense potential for professional networking and growth.

When I started leveraging LinkedIn, I quickly realized that simply having a profile wasn't enough. I never posted and rarely liked someone else's content, and I wondered why I wasn't getting value from the platform. Like most things in life, you get what you give. I knew I needed to change my approach to truly connect with my network and unlock new opportunities.

Consider this: 39% of LinkedIn users never share content, while only 16% actively share multiple posts weekly. I was part of that 39% until I decided to change my strategy. This simple change worked quickly. Within the first year, I was headhunted for my role as a Group Account Director at ICF Next through the platform. This experience underscored LinkedIn's power in shaping career trajectories. Now, as I grow my small business, LinkedIn continues to be a cornerstone of my strategy.

Before you dismiss the importance of an engaging profile, consider that an average user visits 7.9 pages on LinkedIn before signing off. What are the chances your profile will be one of them if it's boring and you are not active? Every page, every post, and every interaction counts. My goal was to transform my LinkedIn presence into a powerful platform where I could share insights, build relationships, and showcase my expertise. After much trial and error, I discovered key strategies that worked wonders for me.

That's why I'm excited to share our comprehensive LinkedIn engagement checklist with you. It's designed to take your profile from good to stellar, just like it did for me.

Remember to shine bright!

-ACE

Co-founder, designACE

Book a free 15-minute LinkedIn Audit 

Why LinkedIn Engagement is a Game Changer

Let’s face it – LinkedIn is more than just a digital resume. It’s a vibrant community where professionals connect, share ideas, and open doors to new opportunities. Effective engagement on LinkedIn can amplify your voice, showcase your expertise, and build invaluable relationships.

Building a LinkedIn routine is crucial. Spending just a few minutes each day nurturing relationships can lead to significant long-term benefits. Before you start reaching out to others, make sure you have completed the following profile essentials:

Make a good first impression, make sure your top card (AKA profile homepage) has:

• Professional headshot  - No Selfies 

• A header image - stand out with a bright colour (avoid blue as you’ll blend in with LinkedIn’s branding)

• Tagline - 120 characters to pitch yourself

Not sure what to write for a tagline? 

• My goal is...

• I’m most proud of.... 

• I’m passionate about... 

• I have [years] experience, and next, I want to...

Sneak Peek: Our LinkedIn Engagement Checklist

In less than 80 seconds, you can make a noticeable impact on LinkedIn. A few thoughtful likes, insightful comments, and strategic reshares can significantly boost your visibility and help you climb the LinkedIn algorithm. Imagine effortlessly increasing your reach and engagement with minimal time investment each day. Ready to elevate your LinkedIn game?

Download our free 80-second engagement checklist and see the difference for yourself. 

Here are four recommendations to help you go above and beyond the average user:

1. Content That Connects:

• Share industry news and insights that spark conversations.

• Post original content regularly – let your voice be heard!

• Have an opinion but remember to keep it professional, and save your rants for other platforms.

2. Smart Connections:

• Regularly review and accept connection requests.

• Personalize your connection requests – make them count!

• Follow up with new connections to nurture those relationships.

3. Engagement Gold:

• Join LinkedIn groups that matter to your industry.

• Participate in LinkedIn events and webinars.

• Use LinkedIn Polls and Stories to keep your audience engaged and interactive.

4. Measure and Adapt:

• Keep an eye on your post performance with LinkedIn Analytics.

• Tweak your strategy based on what’s working.

• Spot trends and topics that resonate with your audience.

How to Make It Work

Consistency is the secret sauce! Integrate these activities into your daily or weekly routine, and watch your LinkedIn presence soar.

Conclusion

By following our LinkedIn engagement checklist, you’ll enhance your profile by fostering meaningful connections and uncovering exciting opportunities. At designace.ca, we’re here to help you shine in the digital world. Ready to get started? Download our LinkedIn Engagement Checklist today and take your LinkedIn strategy to the next level.

Stay tuned to our blog for more tips and insights, and don’t forget to follow us on LinkedIn!

A Strategy for LinkedIn Success

You're no longer alone in this journey. With designACE, you gain a partner who understands the highs and lows of growing your LinkedIn presence. We're here to help you streamline your efforts and focus on what truly matters, allowing you to meet and exceed your goals.

Book time with a designACE for a free 15-minute LinkedIn Audit.

Boosts your profile, ensuring you shine in the competitive marketplace. Embrace your sparkle. Take your brand to the next level.