Forward from Andrew Edwards, co-founder of designACE 

When I started auditing LinkedIn profiles, I was struck by one thing: the platform is constantly evolving, but not everyone takes advantage of the tools it offers. LinkedIn isn’t just a digital resume—it’s a dynamic space where your profile can connect you with opportunities, partnerships, and meaningful professional relationships.

Fast forward to 2025, and LinkedIn has introduced some incredible features to help you stand out. From AI-powered profile suggestions to interactive banners and personalized cover stories, these updates are designed to make your profile more engaging and impactful.

But here’s the catch: simply having access to these tools isn’t enough. You need to understand them and adapt your profile to leverage their full potential. Whether it’s diving into deeper analytics to refine your strategy or telling your story more effectively with an expanded about section, LinkedIn’s new features are game-changers for anyone ready to embrace them.

Let’s take a closer look at what’s new and why these features matter in today’s fast-paced professional world.

-ACE

Co-founder, designACE

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The New LinkedIn Features You Need to Know

LinkedIn has rolled out game-changing updates that make it easier than ever to connect, engage, and grow your professional network:

➡️AI-Powered Profile Suggestions

According to LinkedIn’s latest announcement, their AI-powered tools now help you optimize every corner of your profile. From refining headlines to crafting impactful summaries and even generating post ideas, these insights ensure your profile truly resonates with your audience.

This isn’t just about making edits—it’s about creating a profile that stands out, improves visibility, and connects you with the right opportunities.

➡️Enhanced Analytics Dashboard

You can now access deeper insights into your profile’s performance. From identifying the industries engaging most with your content to understanding post performance trends, these analytics empower you to fine-tune your strategy and reach the audience that matters most.

With this data at your fingertips, crafting a targeted and effective content plan has never been easier.

➡️Interactive Profile Banners

According to LinkedIn’s latest feature updates, you can transform your banner into a dynamic, clickable showcase. This feature lets you add direct links to portfolios, scheduling pages, or case studies—turning passive profile views into actionable opportunities.

It’s a powerful way to guide visitors exactly where you want them to go, making every profile visit count.

➡️Expanded About Section

The new 3,000-character limit on LinkedIn lets you do more than list your skills—it lets you tell a story. Use it to showcase the challenges you’ve overcome, the impact you’ve made, and the expertise that sets you apart.

This isn’t just about storytelling—it’s about strategy. A detailed, optimized About section boosts your visibility, making it easier for clients, recruiters, and collaborators to find you.

Take advantage of the space. Every word can open a door, spark a connection, or lead to your next big opportunity.

➡️Name Pronunciation

LinkedIn’s name pronunciation feature makes introductions smoother and more personal. By recording your name, you help clients, recruiters, and collaborators address you correctly from the start—building respect and rapport instantly.

This isn’t just a small tweak; it’s a way to show professionalism and thoughtfulness, making every connection feel more genuine. Don’t miss the chance to make your profile truly inviting.

Learn how to set it up here.

➡️Cover Story

Want to introduce yourself in a way that stands out? LinkedIn’s new Cover Story feature allows you to add a short video to your profile photo. This dynamic touch offers visitors a personalized glimpse into your expertise and personality.

Why Adapting to These Features Matters

The professional world moves fast, and LinkedIn mirrors this pace. If you’re not embracing these updates, you’re likely missing out on opportunities to connect with the right people.

Think of your LinkedIn profile as your storefront. Every visitor is a potential client, employer, or collaborator. Will they see an engaging, modern presence or something that feels stuck in the past?

Adapting isn’t just about staying relevant—it’s about taking the lead in your industry. These features provide the tools you need to create a profile that tells your story, engages your audience, and drives meaningful action.

The designACE Advantage

At designACE, we’re here to help you navigate LinkedIn’s ever-evolving landscape:

• Free LinkedIn Audit: Let’s analyze your profile and uncover quick wins. Book your audit here.

• LinkedIn Scorecard: See how your profile measures up and get actionable recommendations.

• Managed Services: From strategy to execution, we’ll ensure your LinkedIn profile stays ahead of the curve.

Don’t let these new features go to waste. Take charge of your LinkedIn presence today!