A bold vision is essential for any team or business to succeed. It provides a clear direction and focus and allows individuals to make proactive strategic choices confidently. In addition, organizations will need the vision to find new ways to grow and thrive. Patrick Van Der Pijl, CEO of Business Models Inc., offers the analogy "visions as a compass," which suggests the sole purpose of a vision is to guide the team. An ambitious vision allows teams to plan and carry out project activities, ensuring outcomes are rooted in business objectives and delivering the intended impact.

Check out our article on inspiring creating with a Bold Vision

Examples of Bold Vision: LinkedIn & Southwest Airlines 

Take a look at how LinkedIn, an online platform used for networking and career development, approached their bold corporate vision:

"Create economic opportunity for every member of the global workforce." -LinkedIn’s Bold Vision

"To become the world's most loved, most flown, and most profitable airline." Southwest’s Bold Vision

With its vision, LinkedIn intends to make it possible for employees at every level to obtain a job they can be proud of having. Southwest Airlines took a different approach by including business and human-centric aspirations in its vision. Using this strategy, the company can achieve its vision and lead its employees to deliver it.

Create a bold vision correctly; it will motivate a team to follow their leader and collaborate on a project. Cohesion will help a leader build better products, services, and teams. 

Benefit #1: Aligns Stakeholders 

A well-defined vision enables your teams to align around a shared set of goals and objectives and move towards them in a coordinated manner. 

A bold vision for your company and its goals is essential for successful teamwork and better results. A bold vision can give everyone in the organization a purpose and a plan, which lets them focus on the same goals and work together to reach them.

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Benefit #2: It Helps Teams Work Smarter. 

A bold vision clarifies and focuses on what matters most to our team and end users. It provides clear guidance on 'what good looks like". 

A bold vision is essential for any group that wants to succeed. It's like a map showing the team where to go and their mission, goals, and priorities. Your vision also helps everyone stay motivated and on track to reach their destination.

Having a vision helps teams make decisions confidently and quickly. Plus, when everyone knows what they're striving for, they're more likely to take the initiative and be engaged. Finally, this direction allows all team members to use their skills and resources, working together to create a better experience for all involved.

Benefit #3: Drives Performance and Results 

Bold visions inspire people and make it easier for teams to see where and how they can contribute the most.

This higher performance is because having a vision provides a sense of shared understanding and helps to ignite more elevated levels of motivation and engagement among team members. More is needed, however, to have a vision and expect it to result in success automatically. Organizations also need to ensure that they are communicating that vision effectively and reinforcing it throughout the organization so that everyone understands it and can work together toward achieving it.

Benefit #4: Inspires Action 

A bold vision can have a lasting impact on an employee's life. A defined vision statement engages and energizes our people to step up and grow.  

That's why ensuring your vision statement is clear, precise, and inspiring is essential. Otherwise, it's likely to leave employees feeling disheartened and unmotivated. Great leaders create a vision of the future that is exciting and energizing, inspiring commitment from followers. By doing this, employers can make employees feel they have a purpose and an essential role in the organization.

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Benefit #5: Strengthens Team Cohesion 

Prioritizing the vision clarifies objectives for our teams and enables all members to contribute valuable insight.

Having a shared goal also helps group members communicate and collaborate better. That helps them get things done more quickly and efficiently. It also helps build trust and respect, leading to even greater success.

In today's competitive world, creating a vision is not just a luxury—it's essential. A bold vision will help everyone stay focused and motivated, so the group can reach their goals and make a lasting impact.

DesignACE's Vision Setting Facilitation Guide

In our 3-part workshop guide, you will receive everything you need to learn how to collaborate with your stakeholders, empathize with your users, and work towards creating a shared vision. 

• Workshop activities include a facilitator guide with practitioner tips so leaders can design a bold vision with their team.

• Discussions to captivate stakeholders' attention, develop empathy, and facilitate productive brain-storming sessions to elevate a team's vision.

• Learn how co-creating and clearly defining a bold vision can positively impact a team's success.

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